Difference between Literature Review and Systematic Literature Review

1.Meaning 

A literature review, means  reviewing  the existing research work  and information available on a selected study area.

 A systematic review is focused on a specific research question whereas a literature review is not.

2. Purpose 

Purpose of doing literature review is to identify research gap , To gain more information on the selected topic and to suggest further research .

 Purpose of systematic literature review is to find the available research work and information related to   a particular research question 

3. Example 

1. If one wants to do research on factors that influence consumer decision making . then to review all the related research or literature related to this area is literature review

2. Suppose  research area is effectives of ambush marketing so reviewing the existing work already published on this topic is literature review .

 1. If we focus on one research question suppose that is how family background affects consumer   decision making so that is systematic literature review .

 2. If Research question is how satisfied the consumers are with amazon delivery servie so here my focus   is on a specific research question so to review the available research work or information to collect  for   this particular research question is systematic  literature review.

4. Research question Framing

Research question is framed  after literature review 

 Research question is framed in the beginning or before starting the systematic literature review.